| Display | Specifications | ROS CPM* (Net) | Specific Section CPM (Net) |
|
Leaderboard
(728 x 90) Big Box
(300 x 250) Skyscraper
(160 x 600) |
JPG/GIF/Animated GIF:
File size: 20k max
Ad duration: 15 seconds max
Loop limits: 3x
Sound: No
Alternate text limit: 0-75 characters (including spaces)
Close button: n/a
Additional specs: Click through URL
Flash:
File size: 30k max
Ad duration: 15 seconds max
Loop limits: 3x
Sound: Yes
Alternate text limit: 0-75 characters (including spaces)
Close button: Required for expandables which must be user initiated
Additional specs: Back up GIFs & Click through URL
Code for flash 7 or higher:
on (release) {getURL (clickTAG,"_blank");}
Code for flash 6:
on (release) {getURL (clickTAG);} |
$30 CPM | $32 CPM |
Rates effective January 1, 2008
Glossary of Terms:
Advertising Impression: An ad that was delivered to a visitor and a website through a page of information requested by a 50Plus Group visitor
CPM: Cost/1000 advertising impressions
ROS (Run Of Site): Ad may appear in any section of website
Leaderboard
Big Box
Skyscraper
