| 50Plus.com e-newsletter subscribers | Hotmail subscribers | |
| Permissioned Distribution List size (approx) | Health (~28,000), Travel (~26,000) Money (~21,000), Lifestyle (~31,000) |
~ 95,000. |
| Content | Newsletter topics: health, money, lifestyle and travel. | |
| Frequency | Each topic newsletter is published 2x/month. Rotates between content topics. |
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| Ad Specs |
Top placement - 468x60
File type: JPG/GIF
File size: 20k max
Ad duration: 15 seconds max
Loop limits: 3x
Sound: No
Alternate text limit: 0-75 characters (including spaces)
Close button: n/a
Additional specs: Click through URL
Middle placement - 468x60
File type: JPG/GIF
File size: 15k max
Ad duration: 15 seconds max
Loop limits: 3x
Sound: No
Alternate text limit: 0-75 characters (including spaces)
Close button: n/a
Additional specs: Click through URL
Sponsored Content
specs available upon request
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| Rates | Top placement - $65 CPM. Middle placement - $55 CPM. Integrated Content - $78 CPM. |
Top placement - $65 CPM. Middle placement - $55 CPM. Integrated Content - $78 CPM. |
| Samples | Click here | Click here |
| CARP Action Tile Ad | ||
| Ad Specs |
Top placement - 120x240
File type: JPG/GIF
File size: 20k max
Ad duration: 15 seconds max
Loop limits: 3x
Sound: No
Alternate text limit: 0-75 characters (including spaces)
Close button: n/a
Additional specs: Click through URL
Middle placement - 120x240
File type: JPG/GIF
File size: 15k max
Ad duration: 15 seconds max
Loop limits: 3x
Sound: No
Alternate text limit: 0-75 characters (including spaces)
Close button: n/a
Additional specs: Click through URL
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*Rates posted as of August 1, 2006.
Glossary of Terms:
CPM: Cost/1000 advertising impressions