Audience Quality

Active, educated, high household incomes, higher HHI

  • www.50Plus.com indexes higher in key demos than other media sites:

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      Composition Index UV
      50Plus.com globe&mail.com macleans.ca readersdigest.ca
    Total Audience 100 100 100 100
    Persons - Age  
    Persons: 35+ 181 128 98 142
    Persons: 50+ 286 155 154 187
    Persons: 35-64 142 119 87 117
    HH Income (CA)  
    HHI CA: $75K+ 129 111 113 107
    HHI CAD: 100,000 or more 180 107 134 95

    Source: ComScore, April 2007; Universe: total Canada internet