Automotive
  • The 50+ segment own 42% of all cars, far more than any other segment
  • The 50+ segment purchased 30% of all cars acquired in the past 12 months
    • Age Vehicles acquired past 12 months
    18-24 15%
    25-34 21%
    35-49 32%
    50+ 32%

    Source: PMB 2006